By PHK and PLS
Hello there! What does it take to get through?
Cultural diplomacy, a subset of Public Diplomacy, promotes understanding and good will.
You’ve seen the evidence here on WhirledView. Again and again. (See below.)
So why is it that the Bush administration (and the Clinton administration) and the U.S. Congress seem determined to study America’s image problem ad infinitum?
Terminal ethnocentrism?
A failure to note that organisms unwilling to adapt to changing habitats die–assuming they aren’t already dead?
Since 9/11 and particularly after the U.S. invasion of Iraq in March 2003, opinion poll after opinion poll has told the world, informed the U.S. administration and demonstrated to the American public that the image of the U.S. abroad is in the sub-cellar, the absolute dungeon of international esteem.
The U.S. government’s response has been study after study, each corroborating the results of the previous study and all leading nowhere. Some 31 studies have been conducted by well informed, responsible people who have made well founded, practicable suggestions for how to address the problem, but these studies and their authors have been routinely ignored.
Follow the money. That’s how you tell whether a report has been taken seriously or not in America. The past decade has shown us how to destroy a highly motivated professional public diplomacy cadre by devaluing and dispersing personnel while gutting or starving programs of proven effectiveness. The defunding began as a post Cold War misjudgment well before the U.S. Information Agency was dissolved; the dismantling accelerated after USIA was folded into a hostile, uncomprehending State Department. If U.S. policy makers really cared about the U.S. image abroad, the budget numbers for public diplomacy programs and personnel would have curved sharply upward, especially after the post 9/11 soul-searching, but they didn’t. They plummeted. Read this report - when the State Department decides to post it - for an update on the shocking statistics.
Read this report also to absorb the simple truths that target audiences (and competitors in the cultural diplomacy field) can teach us.
“The problem is sustainability,” according to a jaded Southeast Asian diplomat quoted in the report. “During every international crisis, you open a library, and then, when the crisis passes, you close it down and disburse the books. When you close this library, don’t bother to distribute the books. We have plenty already.”
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