By Patricia H. Kushlis
Update: See Addendum below.
When Condoleezza Rice was Secretary of State and criticized for the State Department’s lack-luster handling of America's image abroad, she exuberantly claimed that “we all do public diplomacy now.” Suddenly Foreign Service Officers who had never before spoken in public and had other pressing responsibilities – like adjudicating visas (you wonder why appointment times for visa interviews take so long?) or helping American citizens in distress - were suddenly fanned out throughout whatever country they were assigned to on public diplomacy gigs. Meanwhile, 30% of the public diplomacy positions were left vacant. (Aerial Poto left of the Mekong in Laos by PHKushlis 2009)
It’s unclear to me whether an increase in State Department hiring a year or so ago made a dent in the high public diplomacy vacancy rate but I do know that too many American public diplomacy positions abroad are being filled by officers who are not public diplomacy specialists and do not have the requisite skills to perform the job adequately while those that supposedly do are assigned to other specialties or a few – likely more than when USIA was a separate agency – are moving up the hierarchy into Deputy Chief of Mission and Ambassadorial positions.
Although a look at the promotion statistics from a year or so ago, suggests that these higher level opportunities for public diplomacy officers are far fewer, than let’s say, for almost any other State Department Foreign Service specialty.
Meeting-the-public is part of Ambassadorial job requirements
Now Ambassadors do, in fact, have a meet-the-public component in their job descriptions. The best ones know the country to which they are assigned, speak the language fluently or at least passably well and are able to make the case privately and publicly for US foreign policy as it pertains to the country and region in which they serve.
If they don’t have those attributes – as I saw particularly in the case of a variety of political appointees over the years– those with common sense and a modicum of smarts take the advice of the embassy’s public affairs officer as well as the career diplomat (the DCM) who is charged with making the embassy run smoothly and, as importantly, keeping the ambassador from becoming a public embarrassment for the United States. The advice is usually to keep a low profile and let someone who does know something talk with the media especially about substantive issues. And, not-so-by-the-way, to refrain from making a public spectacle of himself or herself thereby introducing an unnecessary irritant into relations between the two countries.
There are, of course, also a few political appointees who are immensely popular in ways difficult for a career Ambassador to emulate. They include both of President Obama’s appointments to China: former Ambassador John Huntsman and the current Ambassador Gary Locke as well as years ago the late Senator Mike Mansfield to Japan where he became almost a permanent fixture (1977-1988) regardless of administration because the Japanese liked and respected him so much.
But that’s not the issue here.
If you have not had the opportunity to view a couple of recent videos of Karen Stewart, US Ambassador to Laos, attempting to perform hip-hop at a public concert, may I suggest you let your fingers run, not do the walking to Youtube. Or just click on the video above. The second one is below the fold. These questionable exhibitions of hubris are blissfully short and, at least for a while, the least offensive one (above) can also be found on the US Embassy Vientiane’s webpage. My guess is it won’t last there all that long – but something posted on You-Tube as well as in the Lao electronic media as these are – can seemingly last forever.
Tone Deaf and judgment poor?
Sadly, Ms. Stewart is a career senior Foreign Service Officer and she may well have had – and continue to have a terrific career. But I wonder.
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